Food Industry "One Product, One Code" Identification Solution

In today's increasingly competitive food industry, "one product, one code" technology has become a core solution for enterprises to enhance product traceability, strengthen anti-counterfeiting security, and optimize marketing efficiency. The handheld inkjet printer, as a flexible and efficient coding tool, can directly print variable QR codes, barcodes, and other unique identifiers on packaging, labels, or product surfaces, helping businesses achieve end-to-end digital management from production to consumption.

I. Core Industry Challenges

The food industry faces critical pain points including counterfeiting difficulties, poor traceability, weak marketing, channel chaos, and strict compliance requirements: counterfeit products persistently threaten brand reputation, traditional batch management leads to difficult product recalls, lack of consumer interaction hinders precision marketing, distributor cross-region sales disrupt market order, and increasingly stringent global regulations demand full-chain traceability—these challenges urgently require innovative solutions.

II. Solution: "One Product, One Code" Identification Technology

"One product, one code" assigns a unique digital identity (e.g., QR code, RFID, NFC) to each item for full lifecycle management. Key solutions include:

1. Anti-Counterfeiting & Traceability

• Unique Identification: Each      product has a dedicated QR/RFID code for instant authenticity      verification.

• Blockchain Certification: Critical      data (production date, ingredient sources, quality reports) is stored      on-chain to prevent tampering.

• End-to-End Tracking: Full      process monitoring from production → warehousing → logistics → sales      enables rapid recall of defective products.

2. Digital Supply Chain Management

• Production: Links raw material      batches and production line data to ensure compliance.

• Warehousing & Logistics: Scan-based      inventory and real-time logistics tracking.

• Retail Management: Detects      cross-region sales to maintain pricing integrity.

3. Precision Marketing & User Engagement

• Interactive Scans: Consumers      scan to join promotions, redeem points, or claim coupons, boosting      repurchase rates.

• Data Insights: Collects scan      times, locations, and purchase preferences to refine strategies.

• Private Traffic Conversion: Scans      redirect to official accounts or mini-programs, building brand membership.

4. Compliance & Brand Protection

• Regulatory Compliance: Auto-generates      traceability reports for market inspections.

• Anti-Counterfeiting: Dynamic      encryption (e.g., variable QR codes) raises imitation barriers.

5. Implementation Technologies

III. Success Case: Nestlé

• Deployed "one product, one code" for infant formula,      using production-line inkjet systems to print unique QR codes on can      bases.

• Consumers scan to view cross-border traceability (Swiss dairy      sources → China market), including farm conditions and test reports.

• Handheld inkjet printers handle      offline re-coding for special batches.

IV. Implementation Roadmap & Outlook

To successfully adopt "one product, one code," food enterprises should:

1. Phased Rollout: Pilot with      high-value products/key channels using handheld inkjet printers,      then scale to full production.

2. Tailored Equipment: Match      coding solutions to scenarios—mass production uses inline coders, while      multi-SKU/flexible lines leverage handheld inkjet printers.

3. System Integration: Connect      coders to MES/ERP for real-time traceability data sync.

4. Dynamic Coding: Utilize      handheld printers’ variable data functions for high-security      "one-code-one-key" anti-counterfeiting.

Future Outlook: With IoT advancements, handheld inkjet printers will evolve through AI quality checks and edge computing, enabling fully automated "print-inspect-link" solutions to drive the food industry’s digital transformation.